A bit about me

Hi, I’m Jamie a digital marketing expert based out in The Hills NSW specialising in GoogleAds & Facebook Advertising.

You could say my passion started over a beer and chicken parmy at the local pub. I had one of those bright spark moments where I believed my five years of graphic design experience would help me sell anything online. I guess after a few beers any idea sounds genius… But I was right.

Fast forward a couple years and many parmy’s later, I snagged myself a position at a very reputable digital marketing agency where I continue to work as the Paid Channel Manager. I have learnt the in’s and outs of digital marketing, the insider secrets, tips, and best marketing practices which get the results. I live and breathe digital marketing daily and I can happily say I love it.

Coming up with new ideas and strategies which will nail your client’s goals is exciting. I enjoy thinking outside the box and coming up with new original ideas and plans. Seeing your client succeed is even better.

Through my specialisation in GoogleAds & Facebook advertising I have run extremely successful national campaigns for large Australian home improvement businesses, trade companies, and even your start-up tradie trying to get their feet off the ground and get some traction for their new business. I have developed, optimised and successfully ran campaigns for many different industries including law, mechanics, home improvement, medical, eCommerce, accountants, and the list goes on.

I believe in continuing to improve my skills to optimise my marketing results. Over the last 2 years, I have completed the Google Specialist Challenge which required me to complete & pass six in-depth Google curated tests around their digital marketing platform including search, video & display advertising. Recently I was fortunate enough to be asked to join the Youtube acceleration course which is run by Google for over twelve months. This course is exclusive to a select number of people and agencies around Australia, hand-picked by Google employees. I’m being trained on the latest YouTube innovations, the best marketing practices as well as gaining access to new beta’s, yet to be released to the Australian public.

When I’m not working on client accounts you’ll probably find me at Google HQ in Sydney challenging Google employee’s to a game of ping pong, or devouring the all you can eat buffets at of the many food courts.

If you’re looking for a one-man-band with some of the most in-depth technical knowledge of the Google & Facebook advertising platforms, I’m your go-to guy.

Drop me a line,

Jamie

LinkedIn
YouTube

Google Certifications

On a yearly basis I complete official Google Certifications to ensure my knowledge is up to date with the current Google Advertising platform. It is essential these certifications are completed as the digital marketing industry moves very fast and changes quite rapidly over the course of a year.

Display Ads Certification

  • Translate a vision for online marketing into a coherent digital marketing strategy
  • Develop a Google Display strategy with wider company marketing plans
  • Generate a plan to increase awareness, consideration, action and retention using Google Display
  • Develop a plan to reach new and existing customers with Google Display Audiences
  • Ensure Display marketing plan is in alignment with digital marketing budget

Search Ads Certification

  • Translate a vision for online marketing into a coherent digital marketing strategy
  • Develop a Google Search strategy with wider company marketing plans
  • Generate a plan to increase leads, sales or web traffic using Google Search
  • Develop a plan to reach new and existing customers with Google Search Audiences
  • Ensure your Search marketing plan is aligned with your digital marketing budget

Shopping Ads Certification

  • Understand how Shopping campaigns can promote online and local inventory and how Smart Shopping campaigns can meet your marketing objectives
  • Use Local Inventory and Local Catalog ads to drive online and in-store traffic
  • Learn how Google solutions help connect retailers with shoppers and boost business
  • Discover how Showcase Shopping ads impact consumers at the start of their purchase journey

Video Ads Certification

  • Understand how YouTube’s value for creators, users and advertisers can drive brand performance
  • Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey
  • Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration, and drive action
  • Incorporate creative strategies for telling effective brand stories on YouTube to capture your audience’s attention
  • Use YouTube to drive direct response

Courses Completed

Youtube Acceleration (12month Training)

Hosted by Google Australia. I was selected exclusively to join a 12 month in-depth program amoung other high-tiered Sydney agencies. This course was developed around conquering performance on the Youtube advertising platform along with industry insights and teachings on how to captilise on the advertising tools at hand and ecilpse client KPI’s.

Search Excellence Hackathon

Hosted by Google Australia. Probably one of the most insightful Google events I was fortunate to be invited to. This interactive hackathon taught What the best practises were for having search excellence,
how you should take aim on your clients’ goals with the exact route on how to achieve them. And finally, How to implement the findings in real-time and evaluate the performance impact.

Other notable courses I’ve completed hosted by Google Australia

  • Business Growth Through Automation
  • Driving Search Excellence for Clients
  • OptiScore Deep Dive & Level up with YouTube
  • Unlocking Growth through Automation
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